Think BIG!

Design. Used to be big. Now it’s small but getting bigger.

Why has this change occurred?
When the first designers set out to bring new technologies and inventions to the world, they not only had to bring their designs to life, they had to build all the facilities first e.g. factories and canals. Design was BIG. However, today the “most important” thing is to make your design aesthetic, ergonomic and as small as it can be. Obviously products still have to function and work properly but today the statement: “Design is about how things look”, is greatly followed. Design isn’t all aesthetics. It’s about understanding people, identifying opportunities, taking risks and having courage. Take Apple for example, it’s all about design. Its products look amazing and aesthetics play a great part but all of them have function and carry it out easily. Apple designers understand their users’ needs and wants, not just in America but all over the world, hence why the majority of the population own something produced by them. Do you own an iPod or any other Apple product for that matter?? If you do, think about this: Would you have bought it if it didn’t do what you wanted? Would you have bought it if it didn’t look as good as it does? What wins every time with Apple, is that if you look into buying an MP3 player for example, one of the first brands that comes to mind is Apple. So you look into a couple of other brands and their products and compare. A couple do what you want along with the iPod. No matter what, most people will choose the iPod above all the rest, simply for the name and the fact that it looks better. Apple has got the whole package sorted. Their design is BIG!


I’m a designer and until now I thought of myself as a designer studying in Scotland. I thought small. But think BIG – I’m not just a designer in Dundee, Scotland, I’m a designer on planet earth. Don’t just pull information and inspiration from the area you’re living in. Pull it from the world; be greatly inspired from all corners of the earth.

Inspire BIG. Think BIG. Design BIG.